
With the global financial meltdown sending every company "back to the blackboard," a new report from the Economist Intelligence Unit finds that almost three-quarters of businesses with CSR programs in place are seeing financial benefits as a result of achieving environmental goals.
For those of you who didn’t know already, this week is “Green Week” at NBC Universal. On Monday (till the end of the week) the network started broadcasting 150 hours of environment-themed programming on its various TV channels and other properties.Green themed programming includes prime time shows such as “The Office” which will air an episode about the company considering recycled paper. And then local NBC stations are incorporating green-themed stories into their newscasts. As a Healthy Living Consultant, I spent this morning at the Farmer’s Market with NBC11 talking about “How to Have a Green Thanksgiving.” The segment will air on NBC11 this Thursday at 6.45pm so stay posted!
I think it’s a great opportunity for Ecopreneurists. Both in terms of finding interesting eco businesses…as well as a tool for drawing visibility to your own eco business. Last year, the company launched its first Green Week and also a “Get On Board” program to encourage consumers to reduce greenhouse gases and raise awareness. This year’s theme is ‘Green Your Routine,’ the network will feature tips and resources that offer consumers advice on this area: green cleaning companies, sustainable food producers, greening your commute and so on. More information about the programing can be found here.
So Ecopreneurs, it is time to start creating you NBC pitch. Your company or product might just be their next Green find!
It was an oversubscribed crowd and Jones sat comfortably on an arm chair on a slightly raised platform, giving the impression of a living room chat. He started by talking about how the floor on America has been torn out, but so has the ceiling and now is the time when we are “free to fall or to fly.” He spoke of our unsustainable economic model that is based on consumption not production, run on debt vs. savings and thrift, and environmental destruction vs. preservation. But soon after the gloom, Jones shifted the rhetoric to one of hope. He spoke of building a new economy with clean energy power centers and a clean enemy corps. An economy where all people, including people often left out of economic expansion such as the poor, people of color, etc…, have a place at the table. He spoke of the low hanging fruit in a new green collar economy: retrofitting. He laid out his vision where out of work construction workers — workers he predicted would be idle for 12, 24, 36 months — are put to work retrofitting existing building across America.
And therein lies the ecopreneurial opportunity. In Jones’ vision, people from all economic strata can start a business that provides retrofitting services or produce the products needed to retrofit. And, retrofitting is just the beginning. Jones went on to say that the days of the environment being a “a box you check off” are over and we have entered an era where environmental impacts are a lens through which all economic activity must be viewed. The result is an economy with a host of ecopreneurial opportunities and where our two worst problems, the economy and climate change, are solved by ecoprenuers. In Van Jones’ world, there never been a better time to be an ecopreneur.
Photo courtesy of Van Jones.

The Aluminum Association hopes to be recycling 75 percent of aluminum beverage containers by 2015, though for now recyclers are having a tough time finding buyers.

Three months after launching energy management software to help U.S. consumers cut their PC energy use, Verdiem introduced the free software to the United Kingdom market.